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Why medium format? The GFX 50s from Fujifilm

There are several sensor formats: Micro 4/3, APS-C, full sensor and medium format. Why so many formats? Some might believe that the advent of digital photography is responsible for this variety. Think again! If you were a photographer in 1970, film was the preferred support and you had the possibility of the following formats:

35mm (24x35mm) Medium Format / 120 mm (6 X6cm, 6 x4. 5 CM, 6 x7cm and 6 x9cm) Large format (4 x5 ", 5 x7 ", 8 x10")

The logic behind all these formats is simple; the size of your support directly influences the quality of its enlargement. The same logic applies in digital. This is a question of application. The needs of the enthusiastic photographer are not the same as those of the fashion photographer who must display his images on a billboard. A camera is a tool, you just have to choose the right one. Fujifilm's GFX 50s is a high-performance Tool. Here are some advantages to use a digital format.

An exceptional level of detail. The GFX 50s has 51.4 megapixels and a 43.8 x32. 9 MM Sensor. In comparison, a "full" sensor has a surface of 36 x24mm. You get, with the gfx 50s, images of an extreme sharpness, especially when compared with smaller formats. In Post-production, when you look at your image at 100 %, the difference is striking.

Large format printing An image on a computer screen and a printed 4 'by 6' photo is not the same. You need a lot of digital data to reproduce your image in a very large format. With a large sensor, you have the quantity and quality of digital information required for these big formats. When you print an image on paper, there is automatically a loss of information. If you plan an exhibit and you need to enlarge your picture, the medium format is your type of device.

Dynamic range In this category, the GFX 50s is king. The Dynamic range is the highest and lowest intensity of light that the device can capture. The amount of information recorded by the sensor is phenomenal. Sometimes the light conditions are so difficult that no matter your knowledge or your talent, it is simply impossible to have a decent exposure, especially with a high-contrast scene. The GFX 50s can recover the most detailed details in the deepest shadows with virtually no digital noise. You'll feel like you're cheating!

The medium format "look"

This is very subjective, but the image style obtained with le GFX 50s is very different from other formats. The size of the sensor influences the depth of filed. The subjects stand out in a very special way. Do you want to stand out?

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